Did you know that experts are expecting the global e-commerce sales trend to reach $6.542 trillion by 2023? Through all of the recent downturns in the economy, e-commerce is stronger than ever.
Now is the best time to jump into the e-commerce business and market your business towards a growing audience. More and more people are looking for their goods and services online. Now, it’s your time to shine with effective and efficient e-commerce marketing tips.
To learn more about e-commerce marketing, keep reading. We’re going to share our top ten e-commerce business tips with you.
1. Use Social Media Daily
Social media is the way to make sure that you’re spreading the word about your business. There’s no better way to ensure that people are hearing about and visiting your website.
If you’re going to connect with today’s audience, social media marketing is a must. You’ll see more attraction and appreciation for your business as you post for and interact with your audiences on social media platforms like Facebook, Instagram, Twitter, and TikTok.
Spread your reach out to different platforms and be sure to incorporate fun activities for your page’s viewers.
2. Optimize Your Website
If your e-commerce website isn’t optimized for mobile use yet, you’re behind. The shift to searching on mobile phones has already happened.
Most people use their phones for searches, especially when they find products on social media that they like. If these viewers can’t see your products on their phones, they’re not likely to continue supporting your business. Keep viewing convenient, and make it easy for these individuals to get access to your products.
3. Start a Blog
If you haven’t already, you need to start a blog. Blogs are great ways to share your expertise with your visitors while bolstering your products.
You might think that blogs are a thing of the past, but you’re reading a post on a blog right now. Blogs hold the answers to all of the questions that people ask when they search on the Internet. You likely asked a question to come here.
A blog is the easiest way to provide information to your customers while sharing your products. Your visitors get the answers to their questions and you get to advertise to make a sale. It’s a win-win.
4. Don’t Underestimate Email Lists
Email may seem like it’s a thing of the past. But, with today’s technology, email is wherever your subscribers are.
Most consumers are logged into their email accounts on their phones. Therefore, you have access to your subscribers at any point in time. All it takes is a notification.
A lot of marketers assumed that there was a shift away from email when texting became more popular, but this isn’t true. The only thing that’s changed is the content that consumers expect.
As long as your emails are engaging and helpful, you’ll have no problem bringing in readers.
5. Photograph Only the Best Shots
If you’re posting gritty images or overexposed shots, you’re not likely to get the best attention on social media. In fact, you’re making your products look even worse by doing this.
You should take your time to get the right shot with the right angle on every single picture you take. If you’re posting it, it should be Pinterest-worthy.
6. Manage and Respond to Reviews
Reviews have a massive influence on whether or not people decide to invest in your product(s). In fact, most consumers read reviews before making a purchase.
So, you have to make sure that your reviews are shining. For one, you have to have quality products to get good reviews. But, you also have to have great customer service, accurate delivery claims, and a friendly customer relationship.
Also, you should be responding to both good and bad reviews. If it’s positive, thank them and suggest another product they might love. If it’s negative, suggest a solution to the problem and ensure them that you will fix the issue that they’re having (either through replacement or refund).
7. Give Excellent Customer Support
Your customer support team needs to be the best of the best. The better your customer support is, the happier your customers are.
By solving problems and resolving issues, your customer support team is what keeps your customers coming back for more.
8. Give Rewards
Reward your loyal customers with different offers.
Whether it’s 10% off or a free product with a purchase of another, your visitors will love it. Birthday offers are also popular.
9. Offer Free Shipping
Most successful companies have a free shipping option. Usually, a customer has to meet a certain dollar requirement to unlock this luxury.
By offering this option, you’re likely to get people to buy more at once.
10. Test Your E-Commerce SEO
Like every other kind of website, e-commerce websites have to be optimized if they want search engines to feature them near the top of the search results page. It’s crucial for you to check the different website elements of your e-commerce site if you want to pull in more traffic.
Use tools like Google Analytics and Google Optimize to find out how you can improve your website. E-commerce SEO requires that you account for every single page on your e-commerce site. This includes every product page.
To hold all of this information, you need a strong hosting service. See Pressable’s hosting plans for WooCommerce if you want a hosting platform that can handle all of your content.
More E-Commerce Business Tips
Congratulations! You’re an e-commerce marketing expert now. Whether you have a new business or you already own an existing e-commerce store, it’s time to marketing your business like never before.
With our marketing tips, you’re bound to see a rise in your sales. Thus, you’ll get to reap the benefits of higher profits.
However, there’s always more to learn. If you’re interested in expanding your knowledge about the world of e-commerce, check out the rest of our blog. We have more business tips just like these to get your e-commerce store to reach its highest potential.