Are you releasing a new product?
Over the past years, the product life cycle has experienced dramatic changes. Before its common knowledge that product release is the last step of the life cycle but beta testing has changed all that. Beta testing happens before and after the product is available in the market.
Creating a new app is an exceptional experience. Beta testing improves the app by adding new features and improving it. Also, with pre launch beta testing, consumers can test the product and provides immediate feedback.
Beta testing is a must before you launch your product. These are the advantages of beta testing that you need to know. Read on what we have below and learn more.
Better Development and Quality Assurance
There are over a million apps in the world. Most of these apps have to go through mobile beta testing for them to be relevant in the market.
Beta testing allows testing your app’s real-world performance. This allows quality assurance teams to identify and focus on any bugs that will appear. By doing so, it’s assumed that customers can expect the product to work without any problems.
Understanding the problems found ahead of time makes the development team efficient. They improved the quality of the product before release. This means they can improve on it during the development process to ensure better quality products at launch.
Improved Product Management
Running a beta test on your product decreases the time for it to market. Understanding customer expectations improve other aspects of the product and improve other processes.
Beta testing is the product management opportunity to get real feedback from users in a real environment. It also offers unique insights from the customer’s experience. Doing this also answers questions from a competitive analysis standpoint.
With the combination of all the heads of the product. You loop the people that are relevant to the team who will use the data. This helps avoid mid-test delays, frustrations, and late demands.
Better Application Usability
Letting your customer work with your product in a real environment benefits you. It lays the groundwork for understanding how the customer sees and uses the app. This allows you to determine any usability issues that they will encounter and how to resolve it.
Beta testers can record their interaction with the product and uncover any issues that they weren’t aware of. This also allows you to review their interaction with the product. Know what are the challenges they encounter or what they ignore when using your product.
Every product has an expected output and flow of action. Through beta testing, you can determine how many of the expected outcomes did the user does. Also, it expands the initial usability studies conducted and see how it performs in the wild.
Effective Marketing and Sales Strategy
Beta testing doesn’t affect your product but also your marketing strategy. It’s a chance for your marketing team to determine the effectiveness of the product. Conducting reviews and surveys on small scales can prove beneficial to you.
This allows your marketing team to test how effective is marketing strategy. It’s also another way to know what channel is effective when marketing the product and how to improve it. Don’t forget the goal is to gain awareness and interest from customers and not hype.
Also, this is another way of soliciting interest with the beta testers. When you manage to hook the tester’s interest. They are equal to early good reviews and testimonials willing to promote your app.
Better Customer Support
Your support teams also benefit in many ways when included with the beta testers. Their interaction with the testers, allows them to provide direct support, answer questions, and resolve issues they encounter. Also, it prepares them for the common questions asked on the launch and review documentation to ensure accuracy.
Good documentation prepares the support team and helps them answer questions quicker. Lightens their load and improves the support they can provide. This helps them divide time and resources on any part of the project that needs improvements.
Better customer support is equal to more customers. Ultimately, these will keep customers and raise their satisfaction. With these two combined, it assures a successful product release.
Fixing Bugs and Crashes
Before releasing an app they are to go through extensive testing at the hands of the developer team. Beta testing aims for your apps to have no bugs and conforms to expected results.
With beta testing, you automatically receive comprehensive data to help fix issues faster. This includes steps to reproduce errors, logs, and environment details. Sending screenshots and recordings is also possible for better support and providing context.
When launching a new app or mobile device it’s important to have independent users test the product. Beta testing serves that purpose. The results all lead to improving customer experience.
When a user downloads your application. There’s a short interval to convince them that it’s useful. Within that time the customer decides if the software meets their demands or solves a problem.
Beta testing answers these questions and improves your product before release. It does this by assessing if the product has met user expectations and product plans. Also, it answers the question, is the product shippable?
Rise to More Insights
Beta testing provides insights into the product functionality and helps you understand user experience. This goes beyond lab performance and reveals if the same level of performance is achievable in the actual user environment.
By delivering pre-release software to beta testers outside the community of developers. They can identify elements and functions that often get ignored. This benefits your developers as they are able to fix the functions right away.
Know More About Beta Testing Today!
You shouldn’t relax as the app you’re working on reaches maturity. Ensure the quality of your products by having it undergo beta testing today!
Do you want to learn more about the development process? There are more things for you to do to improve your products before launch. Check out more of our blogs and guides to learn all you can learn today!