If you’re interested in running a successful business, you’re going to need to get used to the idea of sending out press releases early and often. These press releases are going to need to fall into the hands of journalists, bloggers, and more if your company is going to stand a chance of succeeding.
If you’re not super familiar with press releases and what they’re all about, there are some press release examples that you should learn about as soon as possible. You should also figure out how to write a press release based on what you want it to accomplish.
We’ve put together a small collection of five press release examples below so that you can see how press releases can be used effectively. Educate yourself on each one and then start using them to your advantage.
1. General News Press Release
Of all the different press release examples listed here, this one is probably going to be the one that you’ll use the most. Any time anything newsworthy happens within your company, you’re going to want to have a press release put out about it.
For instance, if your company wins an award, you’re going to want to craft a press release for it in the hopes that a media outlet will pick it up and report on it. Your goal with a general news press release is going to be to generate some buzz around something exciting that’s going on within your company.
If you don’t have the time to stay on top of your general news press releases, it would be a good idea to bring a company like eReleases on board to assist you. They can use the right press release template every time to get your press releases more attention.
2. New Launch Press Release
Is your company getting ready to put out something new? Maybe you’re unleashing your new website on the world or offering some service you haven’t offered before.
Regardless, you’re going to want to create a new launch press release for it. This type of press release is going to fill people in on what your company has coming and ensure that it doesn’t go unnoticed.
You should usually try to get one of these kinds of press releases out at least a few weeks in advance of your new launch. It’ll give media outlets a chance to set up coverage for it or, at the very least, make sure that it’s on their radar.
3. Upcoming Event Press Release
If your company is going to be holding some kind of special event in the not-too-distant future, you’re going to want media members to be in attendance. But it would be very time-consuming to reach out to all of them one by one to share the details about the event.
So, why not use a press release to do it? It’ll help to spread the word about your upcoming event without you having to do much at all.
If you’re going to put out a press release for an event, you should definitely do it well in advance of the event so that people can plan for it accordingly. You should also include all the necessary information for the event in the press release to make it very easy on those who want to attend it.
This info should include things like:
- The name of your event
- The purpose of your event
- The location of your event
- The date and time for your event
- A possible rain date for your event, if it’s scheduled to take place outside
The easier that you make it for media members to understand what your event is all about, the greater the chances of them showing up for it.
4. Staff-Related Press Release
Over time, your company is going to experience a variety of staff-related changes. You’re going to have people come and go all the time as staff turnover takes place.
You should keep those outside of your company updated on the changes that are made within your business by putting out press releases. These press releases should highlight the newest members of your staff and explain their qualifications for the positions that they’re taking on. They should also break down which staff members they’ll be replacing when applicable.
Staff-related press releases will help the media keep tabs on who is working at your company. They might also lead to your company getting featured by different media outlets.
5. Expert Position Press Release
Do you consider yourself an expert in your specific field? Or do you have people working at your company who are experts when it comes to whatever it is that they do? If so, you might want to make yourself or your employees available to the media when they’re looking for expert opinions on things.
You can sell either yourself or your employees through what are called expert position press releases. These press releases showcase what makes a person an expert in their field and let the media know that they’re open to sharing their expertise if journalists, bloggers, etc. ever need it.
You might be able to put your company on the map by using what you know to your advantage. But you’re not going to be able to do it if the media doesn’t even know that your expertise exists. You’ll need to let them know about it through the use of press releases.
Begin Putting These Press Release Examples to Good Use
As you can see, there are tons of different ways in which press releases can be used to drum up interest in your business. You can utilize each of the press release examples listed here to establish your business within the media.
Start putting these press release examples to the test to see how well they can work. You might be surprised to see the response that you’re able to get when you begin sending them out.
Want to read more on how your business can benefit from press releases? Find out all about it by checking out the other articles on our blog.