Domino’s Pizza had one of the most bizarre mascots of the 1980s: the Noid. A demented little gremlin in a red onesie, the Noid was an anti-pizza monster. (Only Domino’s pizzas were Noid-proof.) In 1989, Kenneth Noid had grown convinced that the campaign was specifically targeting him, so he took two Domino’s employees hostage at a store in Atlanta. Deemed to be a paranoid schizophrenic, he was passed into the state’s mental health system and ultimately committed suicide in 1995, still under the impression that the Noid was after him.