Are you considering starting a webcast or podcast? You may be wondering what differentiates the two — and which format is right for you. When you’re trying to build engagement or a virtual presence, you need to choose the tool that can generate results.
Read on to learn about a webcast vs podcast!
Webcasts Often Are Live
What is a webcast? A webcast generally is a live event that involves video and audio. For instance, you might watch a webcast of a football game or speech.
While it is possible to record a webcast ahead of time, most often they are broadcast live. This allows them to capitalize on audience engagement through live chats or other interactions. With good equipment and editing skills, webcasts can be produced professionally.
Podcasts Might Not Use Video
What is a podcast? A podcast is an audio file that contains a story, interview, or other vocal content. A listener can download and enjoy a podcast at any time on a phone or other digital device. Podcast creators just need access to a microphone, computer, and editing software.
Turn to podcast production agencies for a little extra help. You can get help with anything from choosing the right podcast equipment to scheduling guests. When you want a professional result, these services can come in handy.
Choosing Webcast Vs Podcast Depends on Goals
To determine which platform is right for you, take the time to understand your goals. Showcasing a speech from a visiting scholar might be best suited to a webcast. That way you can include the visual of them speaking for those unable to attend in person.
On the other hand, if you want to create an ongoing story or thematic program, you might want to try a podcast. The flexibility of podcasts makes them an easier way to get started. And you can record new episodes from the comfort of your own home.
Additionally, podcast equipment tends to be simpler since you’re generally not using video. You may want to invest in a better microphone and learn how to introduce sound effects. But because you can record podcasts ahead of time, you can edit the results.
Consistency Is Most Important
Especially with podcasts, you’ll want to be consistent with posting new episodes. If you’re covering a narrative, listeners will want to hear the next installment sooner rather than later. Being inconsistent can drive people away.
In addition, you’ll need to market your podcast or webcast. After all, it won’t be worth the effort unless you have an audience. Use social media sites and radio ads to give visibility to your offering.
Add a Podcast or Webcast to Your Virtual Presence
Choosing a webcast vs podcast can feel overwhelming. If you’re working along, you might want to start with a podcast since you can record everything in advance. But for better audience engagement, consider trying a webcast.
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